He says websites such as YouTube must respect that.Īd blocking executives say that user reports suggest YouTube’s attack on ad blockers has coincided with tests to increase the number of ads it shows. They may be driving less revenue for the businesses, but they are still customers, albeit ones taking control of their experience. Long-time ad tech executive Terry Taouss likens users adopting ad blockers to shoppers taking the “15 or fewer items” express lanes at supermarkets. But it’s unclear how many stumped YouTube users have chosen any of those routes, due to the limited tracking. Cologne-based Eyeo, which operates Adblock Plus, AdBlock, and uBlock, even enables AdBlock users to allow ads for just certain YouTube videos or creators. Some ad blockers can be deactivated for specific websites, and users can also disable them instead of completely uninstalling. To protect users’ privacy, many ad blocker providers don’t track usage directly, but Chrome’s extension store provides the basic installation and uninstallation statistics. Subscribers grew as people realized AdGuard’s paid tools remained unaffected by YouTube’s clampdown.Īnother extension, AdLock, recorded about 30 percent more daily installations and uninstallations in October than in previous months, according to its product head. But as at Ghostery, installations also surged as others looked for relief, reaching about 60,000 installations on Chrome on October 18 and 27. User complaints started flooding in at the 120-person, Cyprus-based company, about four every hour, at least half of them about YouTube.
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